Author SPORT.LES / Published: Mar-13-2020
INSIDE THE BRAND: VAARA
INSIDE THE BRAND: VAARA
VAARA UNDERSTANDS. AT THE HEART OF THIS BEAUTIFUL BRAND THERE IS A GENUINE AFFINITY WITH THE HEALTH-CONSCIOUS WOMAN AND HER INNATE UNDERSTANDING OF STYLE. FROM THE WAY SHE CARES FOR HER BODY TO THE CLOTHES SHE CHOOSES TO WEAR, HER POISE IS DISTINCT.
Vaara isn’t just about designing beautiful activewear, founder Tatiana Korsokova has a real passion for health, fitness and ethical fashion. Vaara is inspired by her experience in the global fashion and wellbeing industries. It is a response to the demands of her own busy lifestyle. Above all, it comes from her understanding of what it is to be a modern woman.
Selecting the finest materials, caring for the detail and working with only the best makers in the world, Vaara thoughtfully tailors each piece for the essential phases of daily life: Perform – crafted functionality, Rest – relaxed beauty and Enhance – amplified femininity.
"With a timeless and understated design aesthetic, all pieces combine to create an effortlessly versatile wardrobe"
Their London design studio was founded by Tatiana Korsakova to develop exceptional collections as aesthetic as they are functional. From high to low intensity, their versatile womenswear is tailored to the active body and made with movement in mind. With a timeless and understated design aesthetic, all pieces combine to create an effortlessly versatile wardrobe.
Source: Forbes, VAARA
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Author SPORT.LES / Published: Feb-12-2020